Chase Elliott and UniFirst are teaming up once again for the 2024 NASCAR Cup Series season, with the Massachusetts-based workwear and facility services company set to serve as the primary sponsor for Elliott’s No. 9 Chevrolet in five key races. The partnership, which has become a staple of Hendrick Motorsports’ sponsorship lineup, will showcase the sleek green-and-white UniFirst paint scheme at a mix of iconic and challenging tracks.
Elliott’s UniFirst Schedule for 2024
Here’s where fans can catch Elliott sporting the UniFirst colors next season:
• Homestead-Miami Speedway: The high-speed, multi-groove oval will host UniFirst’s first appearance of the season, promising plenty of action as drivers race toward championship contention.
• Darlington Raceway (April): Known as “The Track Too Tough to Tame,” Elliott will take on the legendary South Carolina oval during the spring event, navigating its tricky corners in the UniFirst scheme.
• Michigan International Speedway: The two-mile oval in the Irish Hills is always a favorite for high-speed battles, and Elliott will aim to bring UniFirst to Victory Lane.
• Richmond Raceway: A short track with plenty of character, Richmond offers tight racing and strategy-heavy battles, giving Elliott another chance to shine under the UniFirst banner.
• Charlotte ROVAL: One of the most unique tracks on the schedule, the Charlotte Motor Speedway road course combines traditional oval racing with technical road course elements, where Elliott has historically excelled.
A Proven Partnership
UniFirst has been a valued sponsor of Hendrick Motorsports since 2016, becoming a primary sponsor for the No. 9 team in 2020. The partnership has delivered strong results, including several top finishes and enhanced brand visibility through NASCAR’s massive fan base.
In a statement, UniFirst expressed their excitement about continuing the collaboration:
“We are thrilled to support Chase Elliott and Hendrick Motorsports in 2024. NASCAR provides a unique platform to connect with fans, and we’re proud to be part of Chase’s journey as one of the sport’s most beloved drivers.”
Elliott echoed the enthusiasm, adding:
“I’ve always enjoyed representing UniFirst and having them on our car. The No. 9 team is ready to deliver strong performances with the UniFirst Chevy next year, and I can’t wait to get started.”
Elliott’s Road to Redemption
After a challenging 2023 season marked by injuries and setbacks, Elliott is gearing up for a strong comeback in 2024. Known for his adaptability and skill across various track types, Elliott will be looking to capitalize on the diverse mix of venues in his UniFirst schedule.
The partnership also reinforces Hendrick Motorsports’ commitment to securing top-tier sponsorships for its drivers, ensuring the No. 9 team remains a contender for wins and championships.
Final Thoughts
With UniFirst continuing as a key sponsor, Chase Elliott’s 2024 season is shaping up to be an exciting journey. Fans of the No. 9 team can look forward to seeing the unmistakable green-and-white UniFirst scheme at some of NASCAR’s most iconic tracks.
As Elliott looks to reclaim his spot among NASCAR’s elite, the support of partners like UniFirst will play a crucial role in his pursuit of success next season.
