In a major announcement, Comcast has renewed its partnership with NASCAR, extending its sponsorship of the Xfinity Series and further deepening its involvement in the sport. Alongside the extension, NASCAR has introduced the “Xfinity Fastest Lap” program, which will debut in 2025 and span across all three national series—Cup, Xfinity, and Trucks.
Details of the ‘Xfinity Fastest Lap’ Program
Beginning in 2025, the fastest lap in each NASCAR national series race will now carry added significance. The driver who turns the quickest lap during the event will earn one bonus point for themselves and one for their team, potentially impacting championship battles across all three divisions.
While NASCAR has previously rewarded consistency through stage racing and playoff points, this new initiative aims to incentivize outright speed and give drivers an extra way to gain ground in the standings.
Xfinity’s Continued Commitment to NASCAR
The Xfinity Series has carried its current title sponsorship since 2015, and the renewed deal underscores Comcast’s commitment to the sport. Notably, NASCAR’s press release did not include any language suggesting this would be Xfinity’s final year as the series’ title sponsor—contrary to earlier speculation from various media outlets.
Xfinity’s branding will continue to be heavily featured in NASCAR, ensuring its presence at the forefront of stock car racing. The company has been praised for its activation within the sport, including sponsorship of the Xfinity 500 at Martinsville Speedway, which serves as the final race before the championship round.
A New Era for NASCAR’s Points System?
The Xfinity Fastest Lap program introduces an intriguing new element to race strategy. While raw speed has always been crucial, drivers may now have added motivation to push for single-lap performance, particularly at certain moments in a race.
As NASCAR continues evolving its competition format, this move aligns with the sport’s ongoing efforts to reward different aspects of performance while maintaining its traditional emphasis on consistency and racecraft.
With Xfinity’s renewed backing and the debut of this new program, 2025 is shaping up to be an exciting season across all three NASCAR national series.
