As the NASCAR season gets underway, longtime sponsor Interstate Batteries is rolling out a fresh marketing campaign, introducing fans to a new brand character: Mr. Dependable. The new ad spot, which features a cameo from Joe Gibbs Racing driver Christopher Bell, will air online and across popular streaming platforms, including Tubi, Peacock, and Hulu.
Introducing ‘Mr. Dependable’
The commercial is designed to highlight Interstate Batteries’ reputation for reliability, with Mr. Dependable serving as the embodiment of long-lasting performance and trustworthiness. While details about the character remain under wraps, the campaign is expected to blend humor and practicality—an approach that has resonated well with NASCAR fans and consumers in the past.
With Bell making an appearance, the ad also strengthens the connection between Interstate Batteries and Joe Gibbs Racing (JGR). As one of the team’s most prominent partners, Interstate has long been associated with JGR’s success, dating back to its early days with Dale Jarrett and later becoming a primary sponsor for NASCAR legends like Bobby Labonte and Kyle Busch.
Christopher Bell’s Growing Marketability
Bell’s involvement in the campaign signals his rising marketability in the sport. Coming off another strong season in the No. 20 Toyota, he continues to establish himself as a serious championship contender. His presence in the ad not only reinforces Interstate Batteries’ partnership with JGR but also positions him as one of the faces of the brand.
With NASCAR’s viewership steadily shifting toward streaming platforms, the decision to target audiences on Peacock, Hulu, and Tubi is a strategic move. It ensures that Interstate Batteries reaches both dedicated racing fans and general consumers who prioritize reliability in their vehicle’s performance.
A Season-Long Connection
As the NASCAR season progresses, fans can expect to see more of Mr. Dependable and Christopher Bell in Interstate Batteries’ marketing efforts. Whether the new character becomes a long-term fixture remains to be seen, but the campaign’s launch comes at a perfect time—just as NASCAR’s biggest races draw in millions of viewers.
For now, Bell and JGR are focused on their on-track performance, but with Mr. Dependable in the mix, Interstate Batteries is making sure their brand remains front and center in the motorsports world.
