This Sunday at Atlanta Motor Speedway, Bubba Wallace and 23XI Racing will hit the track in a car with a throwback twist. The No. 23 Toyota Camry will feature a striking design inspired by Columbia Sportswear’s classic 1986 Bugaboo jacket, bringing a blend of retro style and modern speed to NASCAR’s high banks.
The special paint scheme is part of Columbia Sportswear’s ongoing partnership with 23XI Racing, a relationship that has produced some of the most unique liveries in the sport. The Bugaboo jacket, an iconic piece of outdoor gear from the ’80s, is known for its bold color blocking and durability—qualities that align well with the demands of NASCAR racing.
Wallace, who has shown strength on superspeedways, will be looking to capitalize on the draft-friendly nature of Atlanta’s reconfigured track. He’s no stranger to success at high-speed venues, having won at Talladega and contended in multiple Daytona races. The No. 23 team is eager to make a statement, and this eye-catching car could be the perfect vehicle to do so—literally and figuratively.
As fans and fashion enthusiasts alike take notice of this one-of-a-kind design, the question remains: will Bubba Wallace and 23XI Racing take their Bugaboo-inspired Camry to victory lane? Tune in this Sunday to see if the vintage vibes lead to modern-day success.
