The buzz surrounding High Limit Racing’s visit to the quarter-mile dirt track in Hampton, Georgia, was undeniable. Sharing a parking lot with the NASCAR track next door, the event pulled an impressive crowd—one that seemed to be a mix of dirt racing diehards, NASCAR fans checking out something different, and plenty of people who love both.
It’s always a question when a high-profile dirt series runs near a NASCAR facility: how much crossover is there? Judging by the packed grandstands and electric atmosphere, the answer is quite a bit.
With NASCAR in town for the weekend, many fans likely took advantage of the opportunity to see some open-wheel action up close, while the dirt faithful showed up to support a growing series that continues to bring big names and big money to sprint car racing.
High Limit Racing, spearheaded by Kyle Larson and Brad Sweet, has been making waves with its high-payout events and stacked fields. The Atlanta race was no different. The tight confines of the track provided elbows-up action, and the crowd responded with enthusiasm. The roar of 900-horsepower sprint cars bouncing through the corners was matched by the energy of the fans in the stands.
This kind of turnout is exactly what High Limit is looking for. By strategically placing events near major NASCAR weekends, they’re capitalizing on an existing fanbase while also introducing more people to the wild world of dirt racing. And if this event was any indication, it’s working.
Whether they came for the NASCAR connection or their love of dirt, one thing is clear—High Limit Racing put on a show, and people showed up. If the series can continue to draw crowds like this, its place in the dirt racing world is only going to grow.
