The Power Behind the Pit Box: The Women Who Stand Beside NASCAR’s Stars

Behind the wheel, NASCAR drivers are fierce, focused, and fueled by adrenaline. But beyond the racetrack, many of these athletes are anchored by strong, inspiring women—wives and girlfriends who are more than just part of the cheering section. These women often juggle impressive careers, family life, and the unique lifestyle that comes with dating or marrying a NASCAR driver. They are CEOs, entrepreneurs, philanthropists, mothers, and motivators. Here’s a closer look at the remarkable women behind some of NASCAR’s biggest names.

Jordan Fish – Longtime Partner of Denny Hamlin

Jordan Fish, who spent many years alongside Denny Hamlin, is a former Charlotte Bobcats dancer and a savvy businesswoman. Fish made waves in the fashion industry with her lifestyle brand Kustom Klutch, blending her eye for style with the demanding life of a NASCAR WAG (wives and girlfriends). Though her relationship with Hamlin has evolved over the years, she’s always been a powerhouse in her own right.

Samantha Busch – Wife of Kyle Busch

Samantha Busch isn’t just the wife of 2015 Cup Series champion Kyle Busch—she’s a tireless advocate for infertility awareness and a co-founder of the Bundle of Joy Fund, which helps couples struggling to conceive. Samantha also holds a master’s degree, runs her own clothing line, and stars in a family-centered YouTube series. Together with Kyle, she’s raising their son Brexton, who’s already making noise in the karting world.

Amy Earnhardt – Wife of Dale Earnhardt Jr.

Amy Earnhardt captured fans’ hearts as the woman who helped bring out Dale Jr.’s more grounded, family-focused side. A former interior designer, Amy played a significant role in the renovation of the Earnhardts’ historic home, much of which was documented in their DIY Network show Renovation Realities: Dale Jr. & Amy. Now raising two daughters with Dale, she’s become an integral part of the Earnhardt legacy off the track.

Blakely Sullivan – Girlfriend of Harrison Burton

While still relatively private, Blakely Sullivan has begun stepping into the spotlight as the partner of Cup Series driver Harrison Burton. With a keen sense of style and grace under the pressure of the NASCAR lifestyle, she’s been a steady supporter throughout Harrison’s rise in the sport.

Whitney Dillon – Wife of Austin Dillon

A former NFL cheerleader and co-star of the reality show Racing Wives, Whitney Dillon is a southern glam icon. Alongside Samantha Busch, she co-founded Shop The WM, a beauty and lifestyle brand that captures the flair and elegance of the NASCAR scene. Whitney balances business with motherhood, raising son Ace with husband Austin.

Marissa Briscoe – Wife of Chase Briscoe

Marissa Briscoe, who recently celebrated motherhood with the birth of the Briscoes’ first child, is known for being both supportive and deeply involved in Chase’s racing career. Often seen at the track, she balances family life with the demands of travel and the emotional rollercoaster that is professional motorsports.

Conclusion: Partners in the Fast Lane

NASCAR wives and girlfriends aren’t just along for the ride—they’re often in the driver’s seat of their own success stories. Whether running businesses, championing charitable causes, or raising future racers, these women prove that strength, grace, and grit aren’t limited to the race track. They’re the calm in the chaos, the heart behind the horsepower, and often the biggest reason their men can go full throttle.