Jesse Little Joins Sam Hunt Racing as Vice President of Business Development

Sam Hunt Racing has added a familiar name to its leadership team, announcing that Jesse Little has joined the organization as Vice President of Business Development. The move brings Little back into a more team-centric role after spending the last few years working within NASCAR’s competition department, including duties as a race director for select national series events.

Little, the son of former NASCAR driver and executive Chad Little, brings a unique blend of on-track experience and industry knowledge to the growing NASCAR Xfinity Series team. His recent time in NASCAR’s officiating and operations side has further broadened his perspective on how teams function both competitively and commercially — a valuable asset for a young organization like Sam Hunt Racing.

A New Chapter for a Familiar Face

Jesse Little made his name as a driver in NASCAR’s Truck and Xfinity Series ranks, competing for a variety of teams before transitioning to an off-track role in recent years. At NASCAR, he was known for his calm presence in the race control booth and a thoughtful approach to competition issues. His move to Sam Hunt Racing signals a return to the team environment he knows well — but now with a focus on business growth and long-term strategy.

“Joining Sam Hunt Racing is an incredible opportunity,” Little said in a statement. “I’ve had the chance to see this team grow from the outside, and I’m excited to now be part of helping it reach the next level. From my time as a driver to working in NASCAR’s competition department, I’ve learned what it takes to succeed — and I’m ready to help build something special here.”

Building for the Future

Sam Hunt Racing has steadily carved out a reputation as a scrappy, ambitious Xfinity Series team that punches above its weight. With a rotating driver lineup and competitive runs, the team has become a key player among mid-tier operations. The addition of Little is another step in its commitment to building a solid infrastructure — not just on the technical side, but in the boardroom as well.

As VP of Business Development, Little will be responsible for helping grow SHR’s partnerships, explore new marketing and sponsorship opportunities, and help shape the team’s competitive strategy from a big-picture standpoint.

Familiarity and Fresh Vision

Team owner Sam Hunt said Little’s mix of racing experience and business savvy made him a perfect fit for the role.

“Jesse understands this sport from every angle — as a driver, an official, and now as a business leader,” Hunt said. “We’re thrilled to have him on board as we continue building our presence in the Xfinity Series and beyond.”

With Jesse Little stepping into this new role, Sam Hunt Racing continues its upward trajectory — blending youthful ambition with smart leadership. For Little, it’s not just a new job. It’s a full-circle moment — and perhaps the start of something even bigger.