Luther Burden III, born on December 12, 2003, in St. Louis, Missouri, is an American football wide receiver who played college football for the Missouri Tigers. As of March 2025, he has entered the NFL as a rookie wide receiver.
During his collegiate career, Burden capitalized on NIL opportunities, securing multiple endorsements and partnerships:
- Commerce Bank: In July 2023, Burden partnered with Commerce Bank for the “Drive Up Pups” promotion, encouraging customers to bring their pets to bank drive-thrus. Each participation led to donations supporting pet-related charities.
- Old Vienna: In August 2022, he collaborated with St. Louis-based chip company Old Vienna to launch a special edition honey barbecue version of its Red Hot Riplets, featuring his image and autograph on the packaging.
- Imo’s Pizza: In June 2023, Burden signed an NIL deal with Imo’s Pizza, a St. Louis-based pizza chain.
- NXTRND: In May 2024, he became an ambassador for NXTRND, a football equipment brand known for products like back plates, gloves, and visors.
- Charlie Hustle: In October 2023, Burden released a signature T-shirt in collaboration with the clothing brand Charlie Hustle.
- Every True Tiger Foundation: He also signed with the Every True Tiger Foundation, further expanding his NIL portfolio.
As of March 2025, his NIL valuation stands at approximately $326,000, reflecting his marketability and on-field performance.
Academic Performance
Specific information regarding Luther Burden III’s Grade Point Average (GPA) during his time at the University of Missouri is not publicly available. Academic records are typically private, and unless voluntarily disclosed by the individual or the institution, such details remain confidential.
Transition to the NFL
After a standout college career, Burden declared for the 2025 NFL Draft. He participated in the NFL Combine, recording a 4.41-second 40-yard dash. His collegiate achievements and athleticism contributed to his selection in the draft, marking the beginning of his professional career as a wide receiver in the NFL.
Luther Burden III’s journey from a highly touted high school recruit to an NFL rookie underscores his dedication both on and off the field, leveraging his talents to build a strong personal brand through strategic NIL partnerships.
