June 19, 2025 |
In a development that could reshape the American motorsports landscape, Saudi Arabian investors are reportedly in advanced exploratory talks to acquire the Trans Am Series, with industry icon Ray Evernham being considered to oversee day-to-day operations.
The potential acquisition marks a significant moment in global motorsport investment trends, as Saudi Arabia continues to deepen its presence in major racing series around the world. If successful, this move would represent the most ambitious effort yet to establish a true rival to NASCAR within North America.
A Strategic Shift in U.S. Motorsport?
The Trans Am Series, known for its rich history dating back to 1966 and its emphasis on muscle cars and road-course racing, has long been a favorite among purists. While it hasn’t commanded the mainstream attention of NASCAR or IndyCar in recent decades, it has maintained a loyal fanbase and an impressive grid of up-and-coming and veteran drivers.
Now, with Saudi investors potentially stepping in, there’s speculation that the series could receive a massive infusion of capital aimed at elevating its status to the national stage—possibly even global visibility.
Sources suggest that the Saudis view the Trans Am Series as an undervalued asset with strong potential for growth, especially in a market that is becoming increasingly fragmented and ripe for disruption.
Why Ray Evernham?
The inclusion of Ray Evernham, a legendary crew chief and NASCAR Hall of Famer, adds instant credibility to the project. Evernham is best known for his successful partnership with Jeff Gordon during the 1990s and later for launching his own NASCAR team, Evernham Motorsports.
In recent years, Evernham has also co-founded the SRX Series (Superstar Racing Experience), aimed at bringing competitive short-track racing back to primetime. His vision, technical expertise, and track record of building racing brands from the ground up make him a compelling choice to helm a revitalized Trans Am.
Evernham has not publicly commented on the reports, but industry insiders say he has been in discussions for several months regarding a broader role in transforming the series.
A Rival to NASCAR?
The most intriguing part of this potential deal is its long-term ambition: to build a viable competitor to NASCAR in North America.
While NASCAR remains the dominant motorsports entity in the U.S., criticism over its direction, declining TV ratings, and lack of diversity in race formats has created a potential opening. The Trans Am Series, with its road-course DNA and retro appeal, could serve as a counterpoint—particularly if bolstered by significant investment, improved broadcast deals, and high-profile driver involvement.
If the acquisition proceeds, expect a push toward:
Expanded race calendar and more TV coverage. Major sponsorship deals with global brands. Revamped branding aimed at younger audiences. Integration of electric or hybrid tech, reflecting global automotive trends. International rounds to broaden appeal and align with Saudi Arabia’s Vision 2030 objectives.
The Bigger Picture: Motorsport as a Geopolitical Tool
This reported move is part of a broader strategy by Saudi Arabia to become a dominant force in global sports, particularly motorsport. With stakes in Formula 1, Formula E, Extreme E, and now potential interest in Trans Am, the kingdom is looking to establish itself not only as a host but as a stakeholder in the racing ecosystem.
Critics will undoubtedly raise questions about sportswashing, especially in the wake of similar concerns regarding LIV Golf and the growing Saudi presence in global athletics. But the sheer scale and ambition of the investments cannot be ignored.
What’s Next?
While the acquisition is not finalized, the pace of negotiations appears to be accelerating. A formal announcement could arrive before the end of summer, according to sources close to the matter. If the deal goes through, fans and insiders alike will be watching closely to see how a Saudi-backed, Evernham-led Trans Am Series reshapes the motorsport hierarchy in North America.
Stay tuned. The race for America’s next motorsport giant may have just started. 🏁
Developing story. Updates to follow.
