July 25, 2025
In one of the biggest entertainment deals in NASCAR history, Bubba Wallace has officially signed a $13.5 million agreement with Netflix for a 7-episode docuseries chronicling his journey in the NASCAR Cup Series. The announcement, confirmed Thursday evening, is sending shockwaves through both the sports and streaming worlds.
More than just a behind-the-scenes look at a race car driver, the series is being billed as a “full-on tribute to NASCAR Superstar Bubba Wallace”—a driver who has become both a champion on the track and a cultural force beyond it.
🎬 What to Expect from the Series
According to early details from Netflix and Bubba Wallace’s camp, the series will cover:
Wallace’s rise through NASCAR’s ranks — from grassroots racing to national stardom The breakthrough 2021 and 2024 seasons, which solidified his place as a Cup Series contender Raw, unfiltered looks at the highs, lows, and pressure that come with being one of the sport’s most visible figures His impact on diversity and inclusion in motorsports, and how he’s handled life under the spotlight Personal stories, including behind-the-scenes footage with his team, family, and inner circle
The series promises never-before-seen content, interviews with fellow drivers and NASCAR legends, and a deep dive into the evolution of the sport as Wallace became one of its most recognizable faces.
🗣️ Bubba Speaks
In a statement posted to social media, Wallace said:
“This series is everything I’ve ever wanted to say but never had the time or platform to tell. It’s more than racing—it’s about the battles, the growth, and the people who’ve helped shape who I am, on and off the track.”
He went on to thank Netflix, 23XI Racing, and his fanbase for continuing to support “the journey that’s still being written.”
📺 NASCAR Meets Netflix — Again
This isn’t Netflix’s first foray into motorsports (see: Formula 1: Drive to Survive), but it’s the first time a NASCAR driver has received a standalone spotlight series of this scale. With Bubba Wallace front and center, this project aims to capture not just racing action, but the human drama and real-world weight that’s made Wallace one of the sport’s most compelling figures.
Streaming industry insiders are already predicting the series will attract a broader, younger audience to NASCAR—much as F1 did with its Netflix success.
💰 A Landmark Deal
At $13.5 million, this deal is not only one of the richest content partnerships for an active athlete—it’s a sign of Bubba Wallace’s growing brand power and cultural influence. His story is no longer just a racing story—it’s a movement, and Netflix is betting big on it.
🏁 Coming Soon
The series is currently in production and is expected to premiere in early 2026. Cameras will follow Wallace throughout the remainder of the 2025 season, with exclusive access granted to races, meetings, and private moments fans have never seen before.
Bubba Wallace isn’t just racing for trophies—he’s racing into history.
And soon, the world will see every turn.
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