Valentine’s Day just got a NASCAR twist, thanks to Busch Light. The popular beer brand is putting a unique spin on speed dating with “DATE-TONA,” an exhilarating event where eight lucky singles will be paired into four couples for a high-speed romantic experience. Taking place at the iconic Daytona International Speedway, this one-of-a-kind event offers participants the chance to find love while embracing the thrill of NASCAR.
Love at 200 MPH
DATE-TONA promises an unforgettable experience as the chosen singles will ride together in the Busch Light DATE-TONA car, a specially designed NASCAR stock car. Dressed in full NASCAR gear, the couples will share a lap around the historic 2.5-mile superspeedway while getting to know each other.
This isn’t your average first date—participants will bond over adrenaline-pumping speeds, roaring engines, and a shared love for racing.
“We wanted to give fans a truly unique Valentine’s Day experience that combines the excitement of NASCAR with the joy of meeting someone new,” said a spokesperson for Busch Light. “DATE-TONA is the ultimate way to kick off both the racing season and the season of love.”
From the Track to the Stands
The fun doesn’t stop after the high-speed date. The four couples who meet at DATE-TONA will reunite for another special date as VIP guests at the 2025 Daytona 500, one of NASCAR’s most prestigious events. They’ll have the chance to enjoy the race together, creating unforgettable memories at “The Great American Race.”
How to Get Involved
Busch Light has yet to announce the specifics on how singles can apply to participate in DATE-TONA, but fans can expect more details in the coming weeks. Those selected will need to embrace the thrill of NASCAR and be ready for an unconventional approach to finding love.
Busch Light’s Unique Connection to NASCAR
Busch Light has long been a prominent partner in NASCAR, known for creative campaigns that engage fans both on and off the track. DATE-TONA is the latest example of how the brand combines its passion for racing with innovative ways to connect with its audience.
Will Love Cross the Finish Line?
As Valentine’s Day approaches, DATE-TONA promises to be an event unlike any other, where love and racing come together in an unforgettable way. Whether or not sparks fly for the participating couples, the experience will undoubtedly leave a lasting impression.
Stay tuned for more details on how you can be part of this fast-paced Valentine’s Day celebration. After all, love might just be waiting for you at 200 miles per hour!
