Excitement is building as the 2025 NTT IndyCar Series season is set to kick off, and there’s a spicy new addition to the grid. Chili’s, the iconic casual dining restaurant chain, has been announced as the primary partner for Kyle Kirkwood’s No. 27 Honda, fielded by Andretti Autosport, for the season opener on the Streets of St. Petersburg.
This partnership marks the debut of Chili’s in the high-octane world of IndyCar racing, and the brand is embracing the opportunity with its signature flair. The collaboration not only signifies Chili’s commitment to motorsports but also highlights their strategy to connect with fans and showcase their brand on a global stage.
A Perfect Pairing: Chili’s and Kyle Kirkwood
Kyle Kirkwood, a rising star in IndyCar, has steadily gained recognition for his talent and determination. Coming off a breakout season that included two race wins and multiple top finishes, the 24-year-old driver has proven to be a force to be reckoned with on the track.
“Having Chili’s join us as the primary sponsor for the season opener is an incredible honor,” said Kirkwood. “Chili’s is such a well-known and beloved brand, and to represent them on the streets of St. Pete, where I’ve had some of my best performances, is really exciting. I can’t wait to kick off the season with their support.”
The partnership promises to add a new level of energy and engagement to the season opener. With Chili’s vibrant branding featured prominently on the No. 27 Honda, fans can expect a bold and eye-catching design that reflects the restaurant chain’s fun and dynamic image.
Why St. Petersburg?
The Streets of St. Petersburg is one of the most anticipated races of the season, featuring a challenging temporary street circuit that winds through the scenic waterfront city. Known for its high-speed straights, tight corners, and thrilling overtaking opportunities, the track is a favorite among drivers and fans alike.
For Chili’s, the season opener provides the perfect platform to launch their partnership with Kirkwood and Andretti Autosport. The race draws a massive audience both in-person and via broadcast, making it an ideal venue to showcase their brand to a diverse and engaged fan base.
Andretti Autosport’s Role
As one of the most successful and respected teams in motorsports, Andretti Autosport is no stranger to high-profile partnerships. The team, led by racing legend Michael Andretti, has consistently delivered top-tier performances across multiple disciplines, including IndyCar, Formula E, and Extreme E.
“We’re thrilled to welcome Chili’s to the Andretti Autosport family,” said Michael Andretti. “Kyle has shown incredible promise, and having a brand like Chili’s backing him for the season opener is a testament to the value and excitement that IndyCar brings. We’re looking forward to a great race in St. Pete and an even greater partnership.”
Fan Engagement and Activation
Chili’s plans to make the most of their IndyCar debut with a variety of fan-centric activations leading up to and during the St. Petersburg race weekend. Fans can look forward to exclusive promotions, giveaways, and opportunities to engage with the Chili’s brand both at the track and online.
Additionally, the restaurant chain is leveraging its sponsorship to support its community initiatives, including programs that give back to local communities. The partnership underscores Chili’s dedication to bringing people together, both on and off the racetrack.
Kirkwood’s Outlook for 2025
As the 2025 season approaches, Kyle Kirkwood is eager to build on his momentum from the previous year. The Florida native is no stranger to the Streets of St. Petersburg, having achieved success there during his time in junior categories. With a strong offseason under his belt and the support of a new partner in Chili’s, Kirkwood is setting his sights on a podium finish to kick off the year in style.
“The competition in IndyCar is always tough, but we’ve worked hard as a team to prepare for the season,” Kirkwood added. “Starting the year with a partner like Chili’s is a huge confidence boost, and I’m ready to deliver a strong performance for them and all the fans.”
The partnership between Chili’s and Kyle Kirkwood is a testament to the growing appeal of IndyCar and the value it offers to major brands. As the countdown to the Streets of St. Petersburg continues, fans can look forward to seeing the iconic Chili’s logo speeding through the streets, adding a flavorful twist to an already thrilling event.
With Chili’s backing one of the sport’s brightest young talents, the stage is set for an electrifying start to the 2025 IndyCar season. Will Kirkwood and the No. 27 Honda deliver a win for Chili’s in their debut? All eyes will be on the streets of St. Pete to find out.
