The 2024 NASCAR Xfinity Series season is about to kick off, and Stewart-Haas Racing (SHR) and JR Motorsports (JRM) are bringing a powerhouse lineup to Daytona International Speedway. Cole Custer, Sam Mayer, and Sheldon Creed are locked in and ready to make their mark in the season-opening race on February 17.
With a mix of championship pedigree, rising talent, and aggressive racing styles, this trio could be a force to be reckoned with at NASCAR’s biggest superspeedway event.
Cole Custer: The Defending Champion Returns
Cole Custer, the reigning Xfinity Series champion, is back to defend his title in the No. 00 Haas Automation Ford Mustang for Stewart-Haas Racing. Custer’s 2023 season was a redemption story—returning to Xfinity after a tough Cup Series stint, he proved his championship-caliber skill by securing multiple wins and the series title.
Now, with a championship under his belt and SHR’s continued support, Custer enters 2024 as one of the favorites. A strong start at Daytona could set the tone for another dominant season.
Sam Mayer: Building on Playoff Success
Sam Mayer returns to JR Motorsports, driving the No. 1 Chevrolet Camaro, as he looks to take another step forward in his career. Mayer broke through in 2023, winning multiple races and advancing deep into the Xfinity playoffs. His mix of aggressive driving and raw talent makes him a strong superspeedway contender—if he can stay out of trouble.
With JRM’s history of success at Daytona, Mayer could be a serious threat for the win if he plays his cards right.
Sheldon Creed: A New Beginning with JRM
Perhaps the most intriguing storyline heading into Daytona is Sheldon Creed’s debut with JR Motorsports. After two seasons with Richard Childress Racing (RCR), Creed moves to the No. 00 Chevrolet Camaro in what could be a career-defining year.
Despite strong performances in 2023, including multiple near-wins, Creed never found Victory Lane in Xfinity. Now, with JRM’s superspeedway expertise, he has a fresh chance to change that narrative. Daytona presents a golden opportunity for Creed to start his new chapter with a statement win.
The Daytona Wild Card
Superspeedway racing is unpredictable, and while Custer, Mayer, and Creed enter as favorites, anything can happen in the Xfinity Series opener. Drafting, strategy, and avoiding “The Big One” will all play a role in determining who comes out on top.
One thing is certain—this squad is ready for battle. With champions, rising stars, and aggressive contenders in the mix, expect fireworks when the green flag drops at Daytona International Speedway.
