The No. 41 Ford Mustang Dark Horse is getting a fresh new look this weekend at Atlanta Motor Speedway, as Cole Custer will carry the bold colors of 3D Systems in the NASCAR Cup Series event. The Haas-backed Ford will feature 3D Systems’ branding, showcasing the cutting-edge technology company’s partnership with Stewart-Haas Racing (SHR).
A High-Tech Partner for a High-Speed Track
3D Systems, a leader in additive manufacturing and 3D printing technology, plays a crucial role in engineering across multiple industries—including motorsports. Their partnership with SHR highlights the intersection of technology and racing, as NASCAR teams increasingly rely on advanced manufacturing to improve performance.
“We’re excited to have 3D Systems on board this weekend,” Custer said. “Their innovation plays a huge role in what we do, and it’s cool to showcase their brand on the track.”
Atlanta’s Challenge Awaits
Custer heads into Atlanta Motor Speedway, a track known for high speeds and drafting-style racing, looking to put the No. 41 3D Systems Ford Mustang Dark Horse at the front. Atlanta’s unique blend of superspeedway-style pack racing and tire wear management presents a challenge that Custer and his team will have to navigate carefully.
With 3D Systems backing his ride, Custer aims to make a statement in the early stages of the 2025 season. The bold new look will be on full display as the Cup Series field battles for victory under the Georgia sun.
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