In a significant shift for the 2025 NASCAR Cup Series season, Denny Hamlin’s No. 11 Toyota Camry, fielded by Joe Gibbs Racing (JGR), will feature new primary sponsorships following the departure of longtime partner FedEx. King’s Hawaiian and National Debt Relief have stepped in to support Hamlin’s campaign.
King’s Hawaiian Partnership
King’s Hawaiian, renowned for its sweet rolls, has entered a multi-year agreement with JGR. The brand will serve as the primary sponsor for four races in the 2025 season, starting in June, and will maintain an associate sponsor presence throughout the year. The specific races featuring the King’s Hawaiian livery include:
• Atlanta Motor Speedway on June 28
• Daytona International Speedway on August 23
• Bristol Motor Speedway on September 13
• Martinsville Speedway on October 26
Hamlin expressed his enthusiasm for the partnership with a playful message on social media, stating, “Let’s butter some rolls.”
National Debt Relief Joins as Sponsor
In addition to King’s Hawaiian, National Debt Relief has announced its first team and driver partnership with JGR and Hamlin for the 2025 season. While specific details about the number of races and terms of the sponsorship have not been disclosed, this collaboration marks National Debt Relief’s inaugural foray into NASCAR sponsorship.
Transition from FedEx
FedEx, which had been a cornerstone sponsor for Hamlin since his rookie season in 2006, concluded its partnership with JGR at the end of the 2024 season. The conclusion of this long-standing relationship has paved the way for new sponsors to join Hamlin’s team as he embarks on his 20th season in the NASCAR Cup Series.
These new sponsorship agreements signify a fresh chapter for both Denny Hamlin and Joe Gibbs Racing, reflecting the dynamic nature of partnerships within the motorsports industry.
