After nearly two decades of partnership, FedEx has concluded its sponsorship of Denny Hamlin’s No. 11 Toyota Camry. In response, Joe Gibbs Racing (JGR) has secured a multi-year agreement with King’s Hawaiian, a family-owned bakery brand, to serve as the primary sponsor for select races starting in the 2025 NASCAR Cup Series season.
King’s Hawaiian will debut as the primary sponsor for four races in 2025:
• Atlanta Motor Speedway on June 28
• Daytona International Speedway on August 23
• Bristol Motor Speedway on September 13
• Martinsville Speedway on October 26
Additionally, they will maintain an associate sponsorship role throughout the entire season.
Joe Gibbs, owner and founder of JGR, expressed enthusiasm about the new partnership, stating, “We are thrilled to have King’s Hawaiian join our family at Joe Gibbs Racing. Their dinner rolls and other products have really become a part of the daily lives of so many families over the past 75 years, and we look forward to helping them celebrate such a significant anniversary this season both on and off the track.”
Raouf Moussa, Chief Marketing Officer for King’s Hawaiian, echoed this sentiment, saying, “As two family-owned businesses with a shared commitment to excellence and a long-standing tradition of continuous innovation and entrepreneurship, we are thrilled to announce this partnership with Joe Gibbs Racing and Denny Hamlin.”
Denny Hamlin, a three-time Daytona 500 winner, shared his excitement on social media with a playful message: “Let’s butter some rolls.”
This partnership marks a new chapter for Hamlin and JGR, aiming to continue their competitive performance in the NASCAR Cup Series with the support of King’s Hawaiian.
