Daytona Beach, FL – NASCAR fans watching the 2025 Daytona 500 on FOX will see a major change in the way commercials are presented. According to sources, FOX Sports has asked advertisers to run their spots in a double-box format, allowing race coverage to continue alongside commercials. The network is reportedly planning to more than triple the number of these split-screen ads, aiming to limit full-screen breaks to natural pauses in the race.
A Win for Fans and Advertisers
The move is part of an effort to enhance the viewing experience for fans while still accommodating commercial obligations. Traditional commercial breaks have often frustrated viewers, especially during crucial green-flag racing. By expanding double-box ads—where the race remains visible in a smaller window alongside the ad—FOX aims to reduce interruptions and keep fans engaged.
This approach isn’t entirely new. The “Side-by-Side” or “Double-Box” format has been used sporadically in NASCAR broadcasts, especially during long green-flag runs. However, FOX’s decision to more than triple these ad placements for the Daytona 500 marks a significant shift in strategy.
Limiting Ads to Natural Pauses
In addition to increasing the use of double-box commercials, FOX is also planning to structure its full-screen commercial breaks around caution periods, stage breaks, and other natural lulls in the action. This means fewer missed on-track moments, especially in the closing laps when every pass and strategy move is crucial.
What It Means for NASCAR Broadcasts Moving Forward
If this new approach proves successful during the Daytona 500, it could set the stage for similar changes in future NASCAR broadcasts. Other networks, including NBC, which takes over coverage later in the season, may take note and adjust their commercial strategies accordingly.
For fans, the expansion of double-box commercials is a welcome change—ensuring they won’t miss as much racing action while still allowing sponsors to reach their audience. As the green flag drops on Sunday’s Daytona 500, it will be interesting to see how the new format enhances the overall viewing experience.
