Hulk Hogan’s Real American Beer made a high-profile return to the NASCAR Cup Series, serving as the primary sponsor for Ricky Stenhouse Jr.’s No. 47 Chevrolet Camaro during the Pennzoil 400 at Las Vegas Motor Speedway. This collaboration between Hyak Motorsports and the wrestling icon’s beer brand marked a bold crossover between motorsports and pop culture.
The No. 47 car featured a distinctive red, white, and blue paint scheme emblazoned with the Real American Beer logo and the tagline “Get some, brother.” Hogan, co-founder of the brand, expressed his enthusiasm: “Real American Beer belongs at the track, brother. NASCAR and Real American Beer—two real American institutions built on grit, passion, and community.”
This isn’t the first time Real American Beer has ventured into NASCAR. Previously, the brand appeared on Mason Massey’s car during an Xfinity Series race at Pocono Raceway. The Las Vegas race, however, marked its debut in the Cup Series, aiming to capture the attention of a broader audience.
Despite the fanfare, the sponsorship sparked controversy among NASCAR fans. Critics pointed to Hogan’s past controversies, including his use of racist language, which led to his suspension from WWE. Social media platforms buzzed with mixed reactions, with some fans expressing disappointment over the partnership.
Hogan, undeterred by the criticism, emphasized the beer’s mission to unite people: “Its mission is based on Real American values with the goal to bring people together one beer at a time.” Real American Beer, a light lager brewed with 100% North American ingredients, is currently expanding its distribution across 17 states, including major markets like Florida and Colorado.
The Las Vegas race also featured appearances by other wrestling personalities, such as Jimmy Hart, further blending the worlds of wrestling and racing. As Real American Beer continues to grow, its involvement in NASCAR signifies a strategic move to tap into the sport’s passionate fan base.
Whether this partnership will lead to long-term success remains to be seen, but it undeniably brought a unique flair to the NASCAR scene, combining the spectacle of wrestling with the thrill of racing.
