In the world of NASCAR, sponsorships often drive fan loyalty, and Lance Crackers is already seeing the benefits of backing Chase Briscoe in 2025.
A fan took to social media to share their support, stating that less than 24 hours after learning about the partnership, they went out and bought Lance crackers for the first time in a decade—just to show some love.
Briscoe, the driver of the No. 14 Ford for Stewart-Haas Racing last season, has found a new home with Joe Gibbs Racing for 2025. His new ride in the No. 19 Toyota comes with a fresh set of sponsors, including Lance Crackers, a household name in snack foods.
The announcement sparked excitement among Briscoe’s supporters, with some, like this dedicated fan, making a point to purchase the brand’s products as a show of appreciation.
This kind of response highlights the deep connection between NASCAR fans and the brands that support their favorite drivers. Sponsorship in the sport isn’t just about putting logos on cars—it’s about engaging a loyal and passionate fan base that often reciprocates the support.
As Briscoe gears up for his first season with Joe Gibbs Racing, it seems Lance Crackers is already seeing the power of NASCAR’s fan-driven economy in action.
