Michael Jordan and Denny Hamlin’s 23XI Racing team has announced a significant multi-year expansion of their partnership with Upper Deck, a renowned sports collectibles company, ahead of the NASCAR Cup Series race at the Circuit of the Americas (COTA) this weekend.
This expanded collaboration will see Upper Deck deepen its involvement in NASCAR through exclusive trading cards and racing memorabilia featuring 23XI Racing’s drivers. Notably, Corey Heim, recently introduced as the first development driver for 23XI Racing, will be featured in Upper Deck’s lineup for the Xfinity Series this season. Additionally, Tyler Reddick, one of NASCAR’s prominent drivers, will continue to have Upper Deck as the primary sponsor for his No. 45 Toyota Camry XSE.
This partnership not only provides financial support to 23XI Racing but also enhances fan engagement by offering exclusive collectibles and memorabilia. Upper Deck’s commitment to producing high-quality sports collectibles aligns with 23XI Racing’s vision of expanding NASCAR’s reach and appeal.
In addition to the partnership announcement, 23XI Racing achieved a historic milestone during the COTA race weekend. The team secured the top two starting positions in the qualifying session, with Tyler Reddick earning pole position and teammate Bubba Wallace starting alongside him in second place. This marks the first time in the team’s history that they have locked out the front row, showcasing their competitive prowess.
⁰As the NASCAR Cup Series continues, 23XI Racing’s strengthened partnership with Upper Deck and their on-track successes position them as a formidable presence in the sport, reflecting Michael Jordan and Denny Hamlin’s commitment to excellence both on and off the track.
