In what could mark a significant turning point in NASCAR’s history, NBA legend Michael Jordan, co-owner of 23XI Racing, is reportedly contemplating leaving the sport at the end of the 2024 season. Sources close to Jordan have revealed his frustration with NASCAR’s management and a perceived lack of consideration for his input as a team owner.
“They Don’t Tend to Listen to Me”
Jordan, who brought his competitive spirit and business acumen to NASCAR in 2020, has expressed concerns about being overlooked in key decisions. His partnership with driver and co-owner Denny Hamlin has brought fresh energy and diversity to the sport, with the team fielding talented drivers like Bubba Wallace and Tyler Reddick. However, Jordan’s recent comments suggest that his influence in shaping the direction of the sport has been limited.
“It’s not just about owning a team,” an insider quoted Jordan as saying. “I came into NASCAR to contribute to the growth of the sport, to make it more inclusive and appealing to new fans. But if my voice isn’t heard, it’s hard to stay motivated.”
Struggles With NASCAR’s Structure
Jordan’s frustrations appear to stem from NASCAR’s rigid structure and traditional approach to revenue sharing, scheduling, and decision-making. He has been an outspoken advocate for changes that would allow smaller teams to compete on a level playing field with powerhouse organizations like Hendrick Motorsports and Joe Gibbs Racing.
Earlier this year, Jordan’s team, 23XI Racing, joined a lawsuit alleging that NASCAR’s current revenue-sharing model is unfair and monopolistic. While the legal battle continues, the dispute has highlighted the tensions between team owners and NASCAR leadership.
Contributions to the Sport
Since joining NASCAR, Jordan has been a trailblazer, breaking barriers as one of the few Black owners in the sport’s history. His involvement has brought significant attention to NASCAR, attracting sponsors like McDonald’s, DoorDash, and Dr Pepper, and introducing new fans to the sport.
Under Jordan’s leadership, 23XI Racing has achieved notable success, including Bubba Wallace’s historic win at Talladega Superspeedway in 2021 and Tyler Reddick’s playoff performances.
What’s Next for Jordan and 23XI Racing?
While Jordan’s departure from NASCAR is not confirmed, the mere possibility has sent shockwaves through the industry. His exit could raise questions about NASCAR’s ability to retain influential figures and adapt to a rapidly changing sports landscape.
For 23XI Racing, the future remains uncertain. Co-owner Denny Hamlin has reiterated his commitment to the team, but losing Jordan’s financial backing and star power would undoubtedly pose challenges.
As the 2024 NASCAR season unfolds, all eyes will be on Michael Jordan to see whether he reaffirms his commitment to the sport or decides to walk away, leaving behind a legacy of ambition and transformation.
For now, one thing is clear: if NASCAR hopes to retain Jordan, they may need to start listening to the man who revolutionized basketball and is now trying to reshape the world of stock car racing.
