⚡️In a development that could reshape the NASCAR landscape, the series is “very close” to finalizing a deal with a new car manufacturer, according to NASCAR Executive Vice President John Probst. The revelation, first reported by Sports Business Journal, comes amid persistent rumors that Honda is positioning itself to join America’s premier stock car racing series.
While Probst did not confirm the identity of the potential newcomer, industry chatter has centered heavily around Honda, a global automotive powerhouse with a strong racing pedigree in Formula 1, IndyCar, and other motorsports.
“We’re in advanced discussions,” Probst told SBJ. “This isn’t just casual interest—it’s real, and it’s progressing.” The timing aligns with NASCAR’s push toward innovation and relevance, including the introduction of the Next Gen car platform in 2022, which was designed in part to attract new OEMs (original equipment manufacturers) by making participation more technically appealing and cost-efficient.
Honda’s entry would mark the first new full-time manufacturer to join NASCAR since Toyota’s debut in 2007. The Japanese brand has long been rumored to be eyeing NASCAR, and the brand’s growing investment in U.S.-based performance and racing initiatives could lend credibility to the speculation.
Strategic Fit for NASCAR and Honda
For NASCAR, adding a fourth manufacturer would be a significant win as the series looks to grow its appeal both nationally and internationally. The Next Gen car has already helped level the playing field among teams and manufacturers, making the sport more attractive to newcomers. Honda, known for its competitive spirit and engineering excellence, could bring fresh energy and new fans to the sport.
For Honda, NASCAR offers unmatched exposure in the U.S. market, where full-size sedans and trucks—the series’ staple body styles—remain dominant. A NASCAR entry would also complement the company’s other motorsport involvements, possibly giving Honda another platform to showcase its hybrid and performance technologies as NASCAR explores future engine and fuel evolutions.
What Comes Next
While no timeline has been given, insiders suggest that an announcement could come as soon as later this year. If the deal closes, a Honda debut could potentially take place as early as the 2026 season, depending on development cycles and NASCAR’s competitive onboarding process.
Until then, fans and industry watchers will be paying close attention to the garage and the boardrooms, as one of motorsport’s biggest names inches closer to one of its biggest stages.
