The 66th running of the Coca-Cola 600 at Charlotte Motor Speedway on Sunday, May 25, 2025, marks a historic shift in NASCAR broadcasting. For the first time, a NASCAR Cup Series race will be available exclusively on a streaming platform—Amazon’s Prime Video. This event not only signifies a new chapter in how fans engage with the sport but also kicks off Prime Video’s five-race exclusive coverage of the 2025 season.
A New Era of NASCAR Broadcasting
Prime Video’s entry into NASCAR broadcasting is part of a broader media rights agreement that includes FOX Sports, NBC, Warner Bros. Discovery, and Amazon. This collaboration aims to diversify and modernize the viewing experience for NASCAR fans.
The Coca-Cola 600, NASCAR’s longest race at 600 miles over 400 laps, is a crown jewel event held annually on Memorial Day weekend. Known for its challenging transition from daylight to nighttime racing conditions, the event tests drivers’ endurance and adaptability.
Enhanced Viewing Experience
Prime Video promises a fan-centric broadcast with several enhancements:
Double-Box Commercials: Commercials will run in a double-box format during green-flag racing, ensuring viewers don’t miss any on-track action. Expert Commentary: The broadcast team features seasoned voices, including Adam Alexander as the lead announcer, with NASCAR Hall of Famer Dale Earnhardt Jr. and former crew chief Steve Letarte providing in-depth analysis. Multi-Device Streaming: Fans can stream the race live on various devices, including smartphones, tablets, smart TVs, and gaming consoles, offering flexibility and convenience.
How to Watch
The Coca-Cola 600 will stream live on Prime Video at 6 p.m. ET on Sunday, May 25. New subscribers can take advantage of a 30-day free trial to access the race and additional content.
This exclusive streaming marks a significant evolution in NASCAR’s approach to broadcasting, aiming to reach a broader and more diverse audience. As the sport embraces digital platforms, fans can look forward to a more immersive and accessible viewing experience.
For more information and to start your free trial, visit Prime Video’s NASCAR page.
