Progressive Insurance is reportedly in discussions to expand its presence in NASCAR by securing a team sponsorship deal, according to industry sources. The Ohio-based insurance giant, which has previously activated in the sport through advertising, is now looking to establish a direct partnership with a race team.
Sources indicate that Joe Gibbs Racing (JGR) has emerged as the frontrunner to land Progressive’s backing. While specific details regarding the potential agreement remain unclear, the move would mark a significant step for Progressive in the NASCAR space, where rival insurance brands such as GEICO and State Farm have been active.
JGR, one of NASCAR’s premier organizations, fields four full-time entries in the Cup Series with drivers Martin Truex Jr., Denny Hamlin, Christopher Bell, and Ty Gibbs. The team boasts a storied history, multiple championships, and a strong commercial track record, making it an attractive partner for Progressive as it seeks to leverage NASCAR’s passionate fan base.
Progressive has steadily increased its involvement in motorsports marketing over recent years, appearing in various NASCAR-related campaigns. However, adding a team sponsorship deal would provide the company with year-round visibility through car branding, driver endorsements, and at-track activations.
If finalized, the deal would also further bolster JGR’s sponsorship portfolio, which already includes a diverse mix of corporate partners across different industries. The move could lead to Progressive-branded race cars hitting the track in the near future, potentially as soon as the 2025 NASCAR season.
While negotiations are ongoing, the prospect of Progressive aligning with JGR signals another significant brand investment in NASCAR as the sport continues to attract top-tier corporate sponsors.
