Joe Gibbs Racing (JGR) has secured a major new sponsorship deal, announcing that Progressive Insurance will serve as the primary sponsor for Denny Hamlin’s No. 11 Toyota Camry in 18 NASCAR Cup Series races this season. The partnership will debut this Sunday at Homestead-Miami Speedway, marking a significant addition to Hamlin’s sponsorship lineup.

A Major Backer for a Championship Contender
Hamlin, a three-time Daytona 500 winner and perennial championship contender, welcomes Progressive as a new brand to the NASCAR landscape. The move pairs one of the sport’s top drivers with one of the largest insurance companies in the United States, bringing a fresh look to the No. 11 car for nearly half the season.
“I’m thrilled to welcome Progressive to our team,” said Hamlin. “They are a well-known and respected brand, and I’m excited to represent them on and off the track this year. Our team is focused on winning races and competing for a championship, and having Progressive on board makes this season even more special.”
Expanding NASCAR’s Corporate Portfolio
For JGR, the addition of Progressive is another testament to the growing appeal of NASCAR sponsorship. The company joins an elite group of corporate sponsors in the Cup Series, further solidifying NASCAR as an attractive marketing platform.
Joe Gibbs, owner of Joe Gibbs Racing, emphasized the significance of the new partnership.
“Having a brand like Progressive join our team speaks volumes about the strength of our organization and the value of NASCAR sponsorships,” said Gibbs. “Denny is a proven winner, and we’re excited to have Progressive along for the ride as we chase victories and a championship this season.”
Where to Watch the New Look No. 11
Fans will get their first look at the Progressive-sponsored No. 11 Toyota Camry this Sunday at Homestead-Miami Speedway, where Hamlin will aim to secure his first victory of the 2025 season. The partnership will continue for 17 additional races, making Progressive one of the most visible sponsors in the Cup Series this year.
With Hamlin’s proven success and Progressive’s national brand power, this sponsorship could be a game-changer in NASCAR’s evolving sponsorship landscape.
Up Next for Hamlin & JGR
As the season progresses, all eyes will be on Hamlin and his No. 11 Toyota as they chase victories and a potential championship with a fresh new sponsor in tow.
Stay tuned for more updates as Progressive and Joe Gibbs Racing take center stage in the NASCAR Cup Series.