Rebel Bourbon has announced the continuation of its multi-race sponsorship with Kyle Busch and the No. 8 Richard Childress Racing (RCR) Chevrolet Camaro in the NASCAR Cup Series for the 2025 season. The partnership is set to commence at the Circuit of The Americas (COTA) race, marking the beginning of a series of sponsored events throughout the season.
A Strong Partnership
This collaboration builds upon the successful relationship between Rebel Bourbon and Kyle Busch, who joined RCR in 2023. The brand’s association with Busch has been marked by strong performances and increased visibility, aligning with Rebel Bourbon’s marketing strategy to engage with NASCAR’s passionate fan base.
Kyle Busch’s Perspective
Kyle Busch expressed enthusiasm about the continued partnership, stating, “Having Rebel Bourbon back on board for the 2025 season is fantastic. Their support has been instrumental in our success, and I’m looking forward to representing them on the track.”
Richard Childress Racing’s Commitment
Richard Childress, owner of RCR, also commented on the renewed sponsorship, saying, “Rebel Bourbon has been a valuable partner for our team. Their commitment to excellence mirrors our own, and we’re excited to continue this journey together in 2025.”
The 2025 NASCAR Cup Series season promises to be an exciting one, with the continued partnership between Rebel Bourbon and Kyle Busch adding to the anticipation. Fans can look forward to seeing the No. 8 Chevrolet Camaro adorned with Rebel Bourbon branding at multiple races throughout the season, starting with the COTA event.
This ongoing collaboration underscores the strong ties between NASCAR teams and their sponsors, highlighting the importance of these partnerships in the sport’s growth and success.
