NASCAR’s Xfinity Series season opener at Daytona International Speedway delivered big numbers for The CW, as the United Rentals 300 attracted 1.8 million viewers, according to Nielsen fast nationals. This marks the most-watched Xfinity Series race since the spring 2022 Talladega event and the highest-rated Daytona opener since 2020.
A Strong Start for The CW’s NASCAR Coverage
This was the first Xfinity Series race aired under The CW’s new broadcast deal, and the results were immediate—bringing in a sizable audience and setting a high bar for the network’s NASCAR coverage in 2025.
“We knew NASCAR’s fanbase was strong, but these numbers show just how much excitement there is around the Xfinity Series,” a CW executive stated.
The 1.8 million viewers reflect NASCAR’s growing momentum, as the Xfinity Series continues to establish itself as a must-watch proving ground for rising stars and a stage for intense superspeedway action.
Why This Race Delivered Big Ratings
Several factors contributed to the United Rentals 300’s success on The CW:
• Daytona’s prestige – As the opening race of the Xfinity Series season, Daytona always delivers high stakes and close racing.
• New network buzz – The CW’s first race under the Xfinity Series TV contract created curiosity and brought in fresh viewers.
• Exciting racing product – The 300-mile event featured classic Daytona pack racing, late-race drama, and a thrilling finish that kept fans engaged.
What’s Next?
The strong Daytona viewership numbers set the stage for what could be a breakout year for NASCAR on The CW. With the network committing to an expanded NASCAR presence, these numbers indicate that fans are eager to follow the Xfinity Series on its new home.
If the trend continues, The CW could elevate the Xfinity Series to new heights, bringing NASCAR’s next generation of stars to an even broader audience.
