The Story Behind Jon Edwards Stickers

If you were watching NASCAR’s Bristol night race and noticed a small sticker on every car bearing the name Jon Edwards, you weren’t alone. It was subtle but powerful — a quiet, unified tribute that spoke volumes within the NASCAR garage and beyond.
So, who was Jon Edwards, and why did every team, every driver, and every car choose to honor him in this way?
Jon Edwards was more than just a name in the paddock — he was a respected figure and a beloved presence behind the scenes, especially known for his work as a communications director at Team Penske. Over the years, Edwards built a reputation not only for his professionalism but for the friendships he formed across the entire racing community.
His passing left a noticeable void, and NASCAR wanted to make sure his legacy didn’t go unnoticed.
In a rare show of unity, all NASCAR Cup Series teams agreed to run a small tribute sticker with his name on their cars during the Bristol weekend. It wasn’t just a nod to his career — it was a heartfelt gesture for a friend, a colleague, and a figure who left a lasting impact on the sport.
The three words that summed it up, straight from NASCAR: “Because he mattered.”
That quiet sticker symbolized something far greater — that in the fast-paced, high-stakes world of racing, relationships still matter. The garage is a family, and Jon Edwards will always be part of it.