In a surprising announcement that has sent shockwaves through the motorsports community, Toyota revealed today that it will exit the NHRA (National Hot Rod Association) following the conclusion of the 2025 season. The decision marks the end of a significant era for the automaker, which has been a key player in NHRA drag racing for over two decades.
Toyota’s Legacy in the NHRA
Toyota first entered the NHRA in 2002, bringing its signature innovation and performance to the world of drag racing. Over the years, Toyota has fielded top-tier teams and drivers, contributing to multiple championships in the Funny Car and Top Fuel categories. Iconic racers like Antron Brown, J.R. Todd, and Alexis DeJoria have carried the Toyota banner, achieving remarkable success and cementing the brand’s legacy in the sport.
The automaker’s cutting-edge technology, combined with its relentless support for teams and drivers, has made Toyota a standout presence in NHRA paddocks, fostering fierce competition and elevating the sport to new heights.
Why Toyota Is Leaving
In a statement, Toyota cited a shift in its motorsports strategy and a desire to reallocate resources toward emerging technologies and new racing initiatives. The move aligns with the automaker’s broader focus on sustainability and innovation, including its commitment to electric and hydrogen-powered vehicle development.
“After more than two decades of incredible competition, Toyota will conclude its NHRA program at the end of the 2025 season,” said David Wilson, President of Toyota Racing Development. “This decision was not made lightly. We are proud of our accomplishments in drag racing and the relationships we’ve built with drivers, teams, and fans. Moving forward, we aim to explore opportunities that align with Toyota’s vision for the future of mobility.”
Impact on Teams and the NHRA
Toyota’s departure leaves a significant void in the NHRA, as the manufacturer has been instrumental in the sport’s growth and success. Teams currently supported by Toyota will need to find new partners, creating uncertainty about the competitive landscape after 2025.
NHRA President Glen Cromwell acknowledged Toyota’s contributions in a statement: “Toyota has been an incredible partner and a driving force in the NHRA for over 20 years. While we are saddened to see them go, we respect their decision and are grateful for the lasting impact they’ve had on our sport.”
What’s Next for Toyota
While leaving the NHRA, Toyota’s racing ambitions remain strong. The automaker has hinted at expanding its involvement in other forms of motorsport, including electric and sustainable racing series, as well as doubling down on its commitment to NASCAR and off-road competitions.
As the 2025 season approaches, Toyota teams and drivers will undoubtedly aim to make their final seasons memorable, with a focus on securing championships and celebrating their legacy. Fans can expect an emotional farewell as the brand wraps up its historic NHRA journey.
Toyota’s exit from the NHRA signals a new chapter for both the automaker and the drag racing community, leaving fans to wonder what the future holds for one of the sport’s most dominant manufacturers.
