23XI Racing removed their ‘banned’ paint design and made changes to it.

23XI Racing, the NASCAR team co-owned by Michael Jordan and Denny Hamlin, found itself in hot water this week after unveiling a paint scheme that sparked widespread controversy. The design, initially intended to debut in an upcoming race, was quickly met with criticism and scrutiny, leading the team to delete the original scheme and issue a revised version.


Tyler Reddick – Clash paint scheme – Air Jordan 1 – Unbannable

The Original Paint Scheme

The now-deleted paint scheme was set to feature on one of 23XI Racing’s cars, driven by either Bubba Wallace or Tyler Reddick. While details about the design’s controversy remain vague, fans speculated that the design either violated NASCAR guidelines or was deemed inappropriate due to its imagery or messaging.

Social media erupted shortly after its release, with some fans voicing support for the bold design while others criticized it for being out of step with NASCAR’s rules or broader public sentiment.

Swift Action

In response to the backlash, 23XI Racing acted quickly, removing all traces of the original design from their social media platforms and releasing a statement acknowledging the situation.

“We take pride in the designs we showcase on the track and the values they represent,” the statement read. “After further consideration, we have decided to revise the paint scheme to ensure it aligns with both NASCAR guidelines and the values of our team.”

The Revised Design

The team later revealed a new version of the paint scheme, which maintained elements of the original design but with significant modifications. The updated livery appeared to focus on a more neutral, streamlined look while avoiding any features that may have caused the initial backlash.

Fan Reactions

Fans were quick to react to the changes. While some appreciated the team’s responsiveness, others felt the original design should not have been scrapped so hastily.

“Glad they listened to feedback, but I thought the first one was awesome,” one fan tweeted. Another countered, “This is NASCAR. They should have known better. Props to them for fixing it quickly.”


Tyler Reddick – 23XI Racing – Unbanable

Moving Forward

For 23XI Racing, the incident serves as a reminder of the heightened scrutiny surrounding NASCAR teams and their branding decisions. With the team’s revised design now set to hit the track, all eyes will be on how the car performs—and whether the controversy lingers in fans’ minds.

As the team continues to balance bold creativity with respect for guidelines, this moment underscores the challenges of navigating modern motorsport’s intersection of design, fan engagement, and cultural expectations.

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