Benebone, a leading brand of durable dog toys, is set to enhance its partnership with Front Row Motorsports (FRM) by serving as the primary sponsor for Zane Smith’s No. 38 Ford Mustang Dark Horse in three pivotal races during the 2025 NASCAR Cup Series season.
The sponsorship will be prominently featured at the following events:
• Coca-Cola 600 at Charlotte Motor Speedway on May 25
• Mexico City Grand Prix at Autódromo Hermanos Rodríguez on June 29
• YellaWood 500 at Talladega Superspeedway on October 5
This collaboration marks a continuation of the relationship between Benebone and FRM, with the brand previously sponsoring other FRM drivers in select races. For Zane Smith, the partnership is particularly meaningful, as he is a devoted dog owner to Roxy and Kygo, both fans of Benebone products.
Expressing his enthusiasm, Smith stated, “I’m excited to reignite my partnership with Benebone. My dogs are a huge part of my life, so it’s great to have a partner who understands this special connection. I’m inspired by Benebone’s commitment to creating long-lasting toys that dogs love. Hopefully, I can repay them with a trip to Victory Lane.”
Nate Harceg, Benebone’s Chief Growth Officer, shared in the excitement, saying, “We’re thrilled to continue our partnership with Front Row Motorsports and Zane Smith for the 2025 NASCAR Cup Series season.
The NASCAR community’s passion and loyalty have been incredible, and Zane is a fantastic ambassador for our brand. As a company built on making lives better for dogs and their humans, we’re excited to connect with fans on and off the track and share our mission with even more dog lovers this season.”
Fans can look forward to seeing the No. 38 Benebone Ford Mustang Dark Horse in action at these key races, with the Coca-Cola 600 kicking off the partnership on May 25 at 6 p.m. ET, broadcast live on Amazon Prime.
This collaboration not only underscores Benebone’s commitment to the NASCAR community but also highlights the authentic connection between the brand, the driver, and their shared love for dogs.
