Could one of America’s most beloved gas station chains be gearing up for a NASCAR partnership?
Arch “Beaver” Aplin III, the founder of Buc-ee’s, was spotted at NASCAR’s season-opening party on Saturday night, and he is expected to attend today’s Daytona 500. The sighting, first reported by Sports Business Journal, has fueled speculation that Buc-ee’s could be looking to expand its presence in the sport.
A Natural Fit for NASCAR
Buc-ee’s, famous for its massive travel centers, clean restrooms, and cult-favorite snacks like beaver nuggets, has a strong following among travelers across the Southeast, Midwest, and Texas. Its brand aligns perfectly with NASCAR’s core fan base—road-trippers, truckers, and racing enthusiasts.
Although Buc-ee’s has never had a major NASCAR sponsorship deal, the company did make a small splash in motorsports in 2021 when it partnered with Texas driver Kaz Grala for a one-off race at Circuit of The Americas in the NASCAR Xfinity Series. That sponsorship was a hit among fans, and it now seems Buc-ee’s could be looking to go even bigger.
Potential Partnerships?
With Aplin’s presence at Daytona, many are wondering whether Buc-ee’s is eyeing a team sponsorship, race entitlement deal, or an official partnership with NASCAR itself. The company has been expanding rapidly, adding new locations in NASCAR-heavy states like Tennessee, Kentucky, Georgia, and South Carolina.
Several teams could be attractive partners for Buc-ee’s. A Texas-based team like Front Row Motorsports—which has a history of working with travel-oriented brands—could be a good fit. Likewise, Richard Childress Racing, Trackhouse Racing, or even Team Penske could benefit from a high-profile sponsor like Buc-ee’s.
What’s Next?
While nothing official has been announced, Aplin’s presence at NASCAR’s biggest race of the year suggests that conversations are happening. Whether it’s a one-race sponsorship, a full-season deal, or something even bigger, one thing is clear: Buc-ee’s and NASCAR could be a match made in motorsports heaven.
If a deal comes to fruition, fans may soon see the famous Buc-ee’s beaver logo speeding around the track. Until then, speculation will continue—and Buc-ee’s enthusiasts will be watching closely.
