RFK Racing has appointed Mike Massaro, a seasoned motorsports journalist, as its new Senior Director of Communications. Massaro brings a wealth of experience from his tenure with ESPN and NBC Sports, where he covered NASCAR extensively.

In his new role, Massaro will oversee the team’s marketing and public relations efforts, aiming to enhance RFK Racing’s brand presence and media engagement. His deep understanding of the sport and media dynamics positions him well to contribute significantly to the team’s communication strategies.
.@RFKracing has hired former NASCAR on-air talent @MikeMassaroTV as its new senior director of communications to help the team with marketing and PR.
— Adam Stern (@A_S12) January 23, 2025
🔲 Massaro formerly worked with @ESPN and @NBCSports. pic.twitter.com/p0LukKiius
Prior to this appointment, Massaro shared insights into his career and his early involvement with RFK Racing during an episode of “Backstretch Banter,” the team’s official podcast. This discussion highlighted his longstanding connection with the organization and his passion for motorsports storytelling.

RFK Racing, co-owned by Jack Roush and Brad Keselowski, competes in the NASCAR Cup Series with drivers Chris Buescher and Brad Keselowski. The addition of Massaro to the leadership team underscores the organization’s commitment to strengthening its communication and marketing initiatives as it continues to build upon its storied legacy in NASCAR.